Features:
Pureen Kids Toothpaste (Fluoride Free)
Safe for Children

1. Why No Fluoride
   Fluoride is commonly sold as poison to kill rats and insects. Excessive fluoride is therefore NOT GOOD for the human body, especially for our children.
   
   Due to the poisonous nature of fluoride and children's tendencies to swallow toothpaste, the US Food and Drug Administration (US FDA) requires all fluoride toothpastes manufactured in USA after April 1997 to carry the following warning:
   
   WARNING: KEEP OUT OF REACH OF CHILDREN UNDER 6 YEARS OF AGE.
   If you accidentally swallow more than used for brushing, seek professional assistance or contact a Poison Control Center immediately.
   
   Fluoride Effects on the Teeth
   Excessive fluoride ingestion during early childhood years can damage the tooth-forming cells, leading to a defect in the enamel known as DENTAL FLUOROSIS.
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   Other Fluoride Effects are learning disabilities, damage to liver and kidneys, vomiting, stomach cramps, nausea and skeletal fluorosis.
   
   
2. Why No Sodium Lauryl Sulfate
   Mouth ulcer is common in children. Sodium Lauryl Sulfate is a detergent and foam booster found in normal toothpaste. It can cause mouth ulcers, as it dries out the protective mucus lining in the mouth.
   
   
3. Why No Saccharin
   Saccharin is synthesized from coal tar. It causes bladder cancer in male rats.

Children frequently snack on sweets and carbohydrate containing food. The bacteria will convert the starch/sugar that remains in the mouth/plaque to acid that attacks tooth enamel. Repeated acid attacks lead to tooth decay.
Pureen Fluoride Free Kids Toothpaste prevents tooth decay with:

1. 5% Xylitol
   Xylitol is a natural sweetener.It is found in the fibers of many fruits and vegetables, including berries, corn husks and mushrooms.
   Xylitol prevents tooth decay by:
   1. Reducing Streptococci mutans in plaque and saliva.
   2. Stimulating salivary flow, which increases plaque pH and neutralizes acids produced from fermentable carbohydrates in our diets. Saliva also contains minerals such as calcium and phosphate.
   
   
2. Triple Calcium & Phosphate
   Calcium and Phosphate ions are essential for the REMINERALIZATION of tooth enamel to protect against tooth decay. They play an important role in the development and maintenance of strong teeth.
   
   
3. Sodium Lauroyl Sarcosinate
   Sodium Lauroyl Sarcosinate inhibits enzymes that break down sugars into acids. It also inhibits the growth of bad breath-causing bacteria in human saliva.

Ingredients:
Dicalcium Phosphate Dihydrate, Purified water, Glycerin, Hydrated Silica, Xylitol, Sorbitol, Stevia Rebaudiana, Sodium Lauroyl Sarcosinate, Flavour, Cellulose gum, Tetrasodium Diphosphate, Sodium Benzoate, Calcium Lactate, Calcium Pyrophosphate.

Usage:
Brush at least twice a day, after meal.